Has already built something real
Revenue between two hundred fifty thousand and five million. A team that needs you in the work to keep the work moving.
From the only CPD-accredited AI ROI certification program
Stop buying AI tools. Start measuring AI return.
The first complete framework for measuring what your AI investment is actually returning.
Get the Book — $24.97
Foreword by LaRese Purnell, MBA. Published by the Institute of Business AI.
$3M+Documented AI return
97.5xROI multiple
81%Operational overhead reduction
The ROI² framework
The math the industry does not teach.
Return on Investment multiplied by Return on Intention. Two multipliers. Both sides matter. A high score on one and a zero on the other still produces zero.
Inside the book
The bills go up. The systems do not.
Most operators between two hundred fifty thousand and five million in revenue have done what they were told. They signed up for the tools. Added the subscriptions. Built a stack their team uses without naming. The bills go up. The systems do not. The bottleneck is still them.
ROI with AI is the first complete framework for measuring what your AI investment is actually returning. Written by TerDawn DeBoe, Forbes Contributor and Founder of the Institute of Business AI, the only CPD-accredited AI ROI certification program, this book is built for the operator who has already built something real and is ready to build the system underneath it.
Inside, you will find the STEAD Framework. Five measurements, one question for each, the first complete system for measuring AI return on investment. You will find ROI², the math the industry does not teach because the math does not support the sales pitch. You will find the Ninety-Day Map, built from over three million dollars in documented client return across the IBAI client base.
The book covers the Voice-to-SOP method for moving institutional knowledge out of your head and into systems AI can run. The Digital Soul architecture for giving AI enough context to produce work that sounds like you. The P.R.O.M.P.T. framework for consistent AI output. The 5 Levels of Communication. The ethics and guardrails the industry is still pretending not to need.
What gets between the covers. Real client case studies with documented numbers. A 97.5x ROI multiple. A 44 percent revenue increase across thirteen consecutive months. An 81 percent operational overhead reduction in TerDawn's own business. The frameworks that produced those results, written so you can run them.
This is the textbook for the operator who is done buying tools and ready to build systems that compound.
Chapter 4 · S — Saving Money
You cannot measure what you don't have a baseline for. The single biggest mistake in calculating AI cost savings is skipping the before picture.
Saving Money ROI = (Cost Before AI − Cost After AI) ÷ Cost of AI Investment × 100
Three numbers make this work.
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Chapter 3 · The STEAD Framework
Every AI investment in your business shows up in one of five places. Every single one.
You're either spending less, making more, working faster, serving better, or deciding smarter.
Those are the only places money moves when AI enters a business. I named those five places. I named the framework STEAD.
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Chapter 2 · ROI²
ROI² = Return on Investment × Return on Intention.
Two multipliers. Both sides matter. A high score on one and a zero on the other still produces zero.
Return on Investment is what most people already track, or try to. Dollars saved. Revenue generated. Time recovered. Cost reduced.
You need to know what you're multiplying before you build the multiplier.
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Who it is for
Built for the operator who:
Has tried the tools
Has the subscriptions. Has not seen the return measured anywhere.
Knows the bottleneck is still you
Ready to build the system underneath the business instead of being the system.
What you get
Fourteen chapters. Every framework operators need to measure AI return.
The STEAD Framework
Five measurements for AI ROI: Saving, Tracing, Efficiency, Assistance, Data-Driven Decisions.
The ROI² Framework
The math the industry does not teach: Return on Investment × Return on Intention.
The Ninety-Day Map
The 90-day roadmap from where you are to measured return.
The Voice-to-SOP Method
Moving institutional knowledge from your head into systems AI can run.
The Digital Soul Architecture
Giving AI enough context to produce work that actually sounds like you.
The P.R.O.M.P.T. Framework
Six elements for consistent AI output: Purpose, Role, Outcome, Mechanics, Parameters, Tone.
The 5 Levels of Communication
From prompting AI to running strategic systems on your voice.
Ethics and Guardrails
The governance the industry is still pretending not to need.
Get the Book — $24.97
Every chapter points to a companion resource library. Free access for book readers.
Endorsements
What others are saying
TerDawn DeBoe asks the question most people skip: what are you actually getting back from AI? ROI with AI gives business owners a framework to answer this big question.
I've watched a lot of people chase the tool and miss the strategy. TerDawn builds strategy first. The results that followed in my own work weren't a surprise once I embraced that distinction. They were inevitable. This book is worth your full attention.
Endorsement confirmed and arriving ahead of launch. The full quote lands in this position.
From the foreword
Innovation without measurement is simply expensive experimentation.
As a financial professional, entrepreneur, and business owner, I have spent much of my career helping leaders understand that activity is not the same as progress. Revenue is not the same as profit. Expansion is not the same as sustainability. An investment is not successful simply because it is innovative. Innovation without measurement is simply expensive experimentation.
I have known TerDawn for more than fifteen years. During that time, I have watched her grow, evolve, innovate, and consistently position herself ahead of the curve. She is what I call an entrepreneur’s entrepreneur.
Some people follow trends. TerDawn studies transformation. Some people react to disruption. TerDawn anticipates it. Some people use technology because it is popular. TerDawn asks whether it creates a real, sustainable, and measurable business result.
The tools were never the hard part. The measurement was.
TerDawn DeBoe · 2026 PBH Tech Entrepreneur of the Year
The author
About TerDawn DeBoe
TerDawn DeBoe is a Forbes Contributor, AI ROI Strategist, and Founder of the Institute of Business AI, the only CPD-accredited AI ROI certification program in the industry. She is the 2026 PBH Tech Entrepreneur of the Year and a TEDx-selected speaker.
Her work has been featured in Forbes, Business Insider, Crain's Cleveland Business, and the Social Media Marketing Podcast. She has trained operators at KeyBank, the Greater Cleveland Partnership, COSE, ECDI Women's Business Center, and on stages including Social Media Marketing World, the GCP AI Summit, and Podcast Summit Cleveland.
TerDawn has documented over three million dollars in AI return across her clients and students. Her own operation reduced from a team of ten to two contractors at one-fifth the hours. An 81 percent reduction in overhead.
She lives in Greater Cleveland, Ohio.
- Forbes Contributor
- 2026 PBH Tech Entrepreneur of the Year
- TEDx-selected speaker
Questions
Before you buy
Established operators between $250K and $5M in revenue who have already built something real and are ready to measure what AI is actually returning. Consultants, agency owners, authors, speakers, and founders who became the bottleneck of their own business.
No. The book teaches frameworks, not code. If you can run a business, you can run STEAD.
Most AI books teach tools. This one teaches measurement. STEAD is the first complete framework for measuring AI return on investment across five distinct levers.
Every chapter points to a companion resource library. Worksheets, calculators, scorecards, and AI tools that take what the chapter teaches and put it into practice. Free access for book readers.
ROI with AI officially launches in September 2026. Order now and you read it ahead of that date, and you are first in line for the complete companion resource guide.
The system starts here
Stop guessing what AI is returning. Start measuring it.
Get the book that gives you the framework. $24.97.
Get the Book — $24.97
Published by the Institute of Business AI